A piece of Las Vegas racing history is going the distance. The Neon Museum has welcomed the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2023 sign from the race’s inaugural year into its Neon Boneyard collection, reilluminated and now on display for visitors.
The sign measures approximately 5 feet tall by 9.5 feet wide and features white, red and green LED Neon Flex lighting. Designed by Heineken and fabricated by Kings Of Neon, it originally stood at Grand Prix Plaza at 4400 Koval Lane, and it is the first of its kind to join the museum’s collection. Las Vegas Grand Prix also contributed $25,000 to The Neon Museum to support preservation for future generations.
The sign is joined by two more pieces from the inaugural race: a “shoey” exhibit — an oversized racing shoe inspired by the celebratory tradition popularized by Australian driver Daniel Ricciardo, fabricated by Utah-based WhiteClouds using 3D-printing technology — and a model of the 2023 Las Vegas Grand Prix track layout, on view in the museum’s lobby.
The unveiling served as the grand finale of The Neon Museum’s annual Duck Duck Shed event, bringing together representatives of Las Vegas Grand Prix, Inc., the museum and the local community, with guests counting down to this year’s FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX, taking place November 19–21, 2026.
“From our first event in 2023 to today, the Las Vegas Grand Prix has been a journey of growth and constant evolution,” said Austin Brown, Vice President of Marketing for Las Vegas Grand Prix, Inc. “Having these artifacts from the inaugural race preserved at The Neon Museum is a meaningful reminder of how far we’ve come in just four years.”
“Las Vegas is a city that is always changing and our collection grows with it,” said Aaron Berger, CEO and Executive Director of The Neon Museum. “Preserving this sign from the inaugural race gives future generations a connection to the beginning of that story.”
The FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2023 sign and the “shoey” exhibit are now on display at The Neon Museum. For tour schedules and tickets, visit neonmuseum.org.
Source: The Neon Museum press release, October 30, 2026
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