LA28 has unveiled “Stars Align” as the official slogan of the LA28 Olympic and Paralympic Games. Announced on Wednesday, October 28, 2026, the slogan launched worldwide with a 60-second campaign film set to “Can’t Stop” by Los Angeles natives Red Hot Chili Peppers — a film LA28 Chief Marketing Officer Alex Merchán described as a “love letter to Los Angeles.”
“Stars Align” is both a rallying cry and an invitation: for athletes to compete on sport’s biggest stage, for volunteers to lend a hand, and for supporters everywhere to cheer them on when the Olympic Games open under the Southern California sun on July 14, 2028, followed by the Paralympic Games on August 15, 2028. Los Angeles will host its third Olympic Games, after 1932 and 1984, and its first-ever Paralympic Games, with more than 15,000 athletes and a record 353 medal events.
The idea, LA28 says, is simple: the stars align when dedication meets a generational moment. “The greatest moments in sport don’t just happen. Athletes work their whole lives for them. In 2028, hard work meets the city of dreams. That’s what ‘Stars Align’ is about. This film is just the spark for what’s to come,” Merchán said. He added that the slogan will be the “foundation for our storytelling” over the next two years.
The stars carry several meanings for Los Angeles. They nod to the city as the entertainment capital of the world and to the “Stars in Motion” emblem of the 1984 Games, with its three red, white and blue stars. They also connect the country: 50 stars for 50 states, all of which the Olympic torch relay will visit for the first time in 2028. “Stars Align, to us, is not based on luck. It’s grounded in effort and commitment,” Merchán told Reuters. “It’s when preparation meets opportunity, we create something extraordinary.”
“Los Angeles is the place where dreams take flight, and the Olympics show us what’s possible when the world unites,” said LA28 Chairperson and President Casey Wasserman. “‘Stars Align’ is a call to action, whether you’re an athlete at the peak of your skill, a volunteer welcoming the world to these Games, or a fan cheering passionately from the stands.”
The film showcases the landscapes and landmarks of Los Angeles, from the Hollywood Sign and Griffith Observatory to golden-hour sunsets and the city’s diverse communities. It is available now on LA28.org, LA28’s social channels and across International Olympic Committee and International Paralympic Committee platforms.
Video: LA28 — “Stars Align | Introducing the Official LA28 Slogan”
Source: LA28 press release, October 28, 2026; NBC Sports, October 28, 2026; USA Today, October 28, 2026
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